BIOGRAPHY
I’m a creative and data-driven marketing and communications executive who helps organizations cut through complexity.
The creative side of my work began in an earlier chapter of my career as an award-winning editor and writer for national consumer publications, including the 3.2-million-reader Southwest Airlines Magazine. That experience shaped how I think about storytelling, audience attention, and the responsibility that comes with publishing at scale.
The data-driven side developed as I moved into senior marketing leadership roles more than 15 years ago. I built performance dashboards and organizational systems spanning digital channels, content platforms, marketing automation, and cross-functional initiatives. Over time, I learned how to balance creativity with discipline and imagination with marketing ROI.
Bringing those two dimensions together has helped solve complex communications challenges across B2B, B2C, and B2G organizations:
At HMS, a $500 million healthcare IT and services company, it meant developing advertising and content programs that increased brand awareness by 35% in one year.
At Fidelity Investments, Panera Bread, and T. Rowe Price, it meant creating customer-centered content that strengthened engagement and trust.
At Level Legal, a B2B concierge services company, it meant designing human-centered campaigns and event strategies that increased qualified lead generation by 30x.
At five organizations, it meant leading enterprise rebrand initiatives that sharpened positioning and clarified messaging.
My work has won two Gold Quill awards from the International Association of Business Communicators and four Dallas/Fort Worth American Marketing Association Marketer of the Year honors. I am also a Professional Certified Marketer in Marketing Management through the American Marketing Association.
Outside of work, I enjoy tinkering with my classic German sports coupe, staying connected with my grown twins, traveling the world with my wife — and reading about world travel.
