BIOGRAPHY
I am a marketing, communications, and brand leader, but at my core, I’m a builder.
I turn underbuilt marketing into a growth engine for startup to mid-sized organizations. These companies often have strong capabilities but lack a clear story, a focused strategy, or the people, processes, and technology needed to reach the market.
My builder mindset took shape back in college, where I earned degrees in the seemingly unrelated disciplines of finance and English literature. Two questions particularly interested me: How does an organization create value? And how do you tell a story that resonates?
I have spent my career answering those questions at B2B and B2C companies in healthcare IT and SaaS, legal services, higher ed, nonprofits, and other complex markets.
The results include an annual increase in brand awareness of up to 30%, in lead generation of up to 30x, and in revenue of up to 81%.
My work centers on three connected areas:
Clarifying the Story. I listen to customers, prospects, leaders, subject-matter experts, and peers until I understand what matters most. Then I turn complex products and services into positioning, messaging, and content that people understand. That clarity strengthens brand strategy, thought leadership, market visibility, lead generation -- and ultimately revenue.
Aligning the Organization. A strong story creates value only when companies understand it, believe it, and use it. I bring leadership, sales, product, marketing, and operations together around shared priorities, clear roles, and practical measures of success. That alignment drives strategy, reduces friction, and gives the organization one voice.
Building the Marketing Engine. I set the strategy for marketing, communications, and brand; build the team; create effective processes; and put the right technology in place. That unified view ensures that strategies and tactics actually meet their objectives.
Looking back, finance and English literature proved more complementary than they first appeared. One taught me how organizations create value. The other showed me how to make that value clear. Together, they prepared me to build marketing functions that drive growth.
Outside of work, I enjoy staying connected with my grown twins, traveling with my wife -- and reading travel writing by the likes of Patrick Leigh Fermor.
